Marisa Montalvo and Kristin Whitlock are the sister and best friend duo behind Alt. Brides. Their experiences living together in vibrant and eclectic cities shaped their aesthetic and imparted a love for style-realness and personal self-expression. These values, and their vision to provide non-traditional brides with a place to turn to for alternative bridal inspiration, comes together in Alt. Brides.
Alt. Brides initially launched in January 2016 as the very first mobile bridal boutique. The sisters were tired of wedding boutiques offering the same stale, traditional wedding shopping experience so they sought a way to offer brides an alternative. Fast forward to January 2017 and they expanded by opening up a laid-back and intimate brick-and-mortar store in San Francisco.
After nearly three years open, Alt. Brides decided to permanently close its doors so that the sisters could focus more on family and travel adventures. Their focus remains on Alt. Brides being an inspirational go-to resource for alternative bridal.